The GXN Insights No.1: Welcome to the GXN Insights

June 5, 2026

Dear Member,

Welcome to GXN Insights, your three-weekly update on the 5th GXN Conference, member news, and industry initiatives.
GXN Conference 2026 marks the network’s 5th anniversary. The event takes place in Kitzbuehel, 7–9 October, and continues its tradition of executive-level peer dialogue, knowledge-sharing, and long-term vision setting. Registration and the Munich Airport travel guide are available at gxn-net.org.
 
New Members: GXN welcomes Sourcing City and PPAI, strengthening global connectivity across key markets.
 
Drew Holmgreen, President and CEO of PPAI, said: “Collaboration at this level is essential to driving innovation and ensuring we collectively elevate branded merch to max its global potential.”
 
Alistair Mylcreest, Strategy Director at Sourcing City, added: “The opportunity to engage with leading organizations and influential voices worldwide will help accelerate progress and create meaningful value for the entire promotional products community.”
Drew Holmgreen
Alistair Mylcrest
GXN Leadership Podcast
GXN Executive Development Programme: Developed in partnership with Dr. Georgina Lack, the programme includes eight podcasts covering leadership, management, sales, and account management. The first episode is live on Spotify. Guest speakers are welcome — contact Dr. Lack at georgielack@icloud.com to get involved.
 
GXN Think Tank: Member Rick Molenaar has produced a white paper on Artwork Integration, exploring how seamless, technology-supported processes are becoming a strategic differentiator for brand quality and customer satisfaction. Available via the GXN archive or directly from GXN. For Think Tank participation, contact me directly.
 
Women’s Leadership Council: Led by Carleen Gray, the Council is launching the GXN Women’s Newsletter, continuing its commitment to empowering women leaders across branded merchandise and adjacent industries. More details in forthcoming issues.
 
Best regards,
Michael Freter 
Chief Network Officer
 

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