The 3rd Annual GXN Meeting in Vienna, held from September 25-27, 2024, at Le Méridien, proved to be an extraordinary success, bringing together around 120 top executives from the global promotional products market. This exclusive event provided an unparalleled platform for discussing the latest industry trends, fostering innovation, and building lasting connections.

 

Over three days, attendees engaged in thought-provoking discussions on crucial topics shaping our industry:

• Dr. Georgie Lack's keynote on "Unlearning for a Changing Future" challenged traditional thinking.
• Dr. Johannes Tröger and Andy Bohli led insightful sessions on the future of AI and applications for the promo industry.
• Mark Edridge presented a compelling keynote on sustainability and the Green Deal.
• Michele Bell moderated a panel offering valuable insights into global market trends, with a special focus on the American market.

 

The conference also saw the launch of the GXN Women's Leadership Council, marking a significant step towards fostering diversity and innovation in our industry led by Jo-an Lantz.

The event's success was largely due to the active participation and open exchange among attendees. Industry leaders like Marcus Sperber, Pieter Boonekamp, Albert van der Veen, Bas Lensen, Robin Vogel, Tobias Roesch, Alexander Ullmann, Arno van Helden, Lex van der Bosch, Anish Varghese, Tom de Kleyn, Jeroen Nikkelen, Armin Halfar, Jo-An Lantz, Dana Zezzo, and Judith Fröhlich, among others and all IPPAG members, contributed to vibrant discussions and shared valuable experiences.

 

Special recognition goes to Michael Freter for facilitating great connections and to Silvia Bauer for ensuring warm hospitality throughout the event.

As we reflect on the success of Vienna, we're excited to announce that the GXN Conference 2025 will take place in the vibrant city of Lisbon, Portugal. We look forward to continuing this journey of innovation and collaboration with you all!