The GXN Business Climate is an early indicator for economic development of the promotional industry. It is based on 300+ quarterly survey responses of market players of the promotional industry market representing 3bn EUR revenue in 2022..
The firms are asked to give their assessments of the current business situation and their expectations for the next six months. They can characterise their situation as “good”, “satisfactorily” or “poor” and their business expectations for the next six months as “more favourable”, “unchanged” or “more unfavourable”.
The balance value of the current business situation is the difference of the percentages of the responses “good” and “poor”, the balance value of the expectations is the difference of the percentages of the responses “more favourable” and “more unfavourable”.
The business climate is a mean of the balances of the business situation and the expectations.
index results may range between +100 (only positive answers) and -100 (all negative) – For better readability and more details, the provided charts zoom into the relevant quartile
Over time the PBCI will track the development of excellent data points of the sentiment and outlook of the industry. Expanding the index geographically and growing the number of participants will enable us to provide market specific indicators. Expanding survey to North America and strengthening responds from Southern Europe and the Nordics will enable the GXN PBCI to become the industry’s leading indicator.
PBCI
The PBCI is surveyed quarterly by invidis consulting on behalf of GXN. All data is handled according to current GDPR regulations.
How to participate
Contact GXN and your local association to register
Contact invidis
invidis consulting GmbH | invidis.com Gisela-Stein-Str. 6 | 81671 Munich | Germany – Project Manager Daniel.Oelker@invidis.com